Your website is your key marketing tool yet you only have 3-5 seconds to capture someone's interest before they click away.
How do you grab their attention and keep them engaged?
How do you stand out in an increasingly crowded marketplace?
This course walks you step-by-step through each page of a standard website so you'll know exactly what to include (and exclude) and where to place it.
PLUS you'll discover how to write client-attracting copy with lots of tips and examples (because a pretty website is definitely NOT enough!)
Create a website where your ideal client feels seen, stays to learn more and contacts you already feeling like you’re the perfect person to help them solve their problem.
On-demand, self-study course with optional feedback* from a professional copywriter (*additional fee)
Your business started in your heart
Your business began with a heart's desire to wake up each day excited to do work you love with clients who are the perfect fit for your products and services.
If you want to be heartfully happy in business, your web copy must:
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- draw in your dream clients (while repelling the nightmare ones)
- let them know they're in the right place SUPER fast!
- hold their attention so they can learn more
- touch their heart in an authentic and trustworthy way
Why does your copy need to touch their heart?
A dream client is one who says Yes with both their heart AND head — they feel you're a good fit and can justify why.
This course will show you how to write copy that feels good to both you and your dream prospect.
"This is a simple, step-by-step process that can help you create content for your website, without having to hire a professional designer or copy writer. If you follow the steps you’ll have a beautiful, functional website that can connect with the clients you want to attract."
Elaine Jackson
jacksonyoga.ca
About the Course:
Module 1: First Impressions
A good first impression helps your prospect feel a connection with you while helping them feel seen...and you only have a few seconds to do it.
Learn about the importance of a first impression and how it relates to the look, feel and style of your website, with four activities to help you pull your vision together.
Module 2: Home Page
This module covers 9 segments of a client-attracting Home Page so you’ll be sure to draw in your dream clients and hold their attention. You'll be supported throughout with lots of examples, videos, do's & don't's, detailed how to's and worksheets.
PLUS you'll learn about Search Engine Optimization (SEO) and how to use it effectively.
Module 3: About page
The About Page is the second-most visited page on a website. It's often the last visited page (meaning your prospect didn't feel a connection and went in search of someone else, never to return).
Discover how to write an effective and engaging About Me story. This module includes a story format guide, examples, do's and don't's, a detailed worksheet and checklist.
Module 4: Products & Services
Included in this module are pricing mindset, page layout and whether or not to include prices on your page.
Plus you'll get a checklist to keep you on track.
Module 5: Contact Page
A Contact Page may seem simple but there are a variety of components to consider including on your page depending on your type of business. This module helps you decide which ones are best for you.
Module 6: Blog
This module explores reasons to consider a blog and what to include on your blog’s main page, with tips on how to write an effective blog post and FAQ’s, like "How often should I post?".
PLUS, discover 5 ways to promote your blog to entice your dream clients to your website.
"Great course with incredibly detailed modules. Loved the video introductions, which provided a nice personal touch from the author. The course content was extensive but was presented in an easy format to read and follow. Would highly recommend to others seeking a comprehensive course on Website Building. Jam packed with valuable info!"
L. Ansted
GraphicAndOfficeConnection.com
You get...
6 DETAILED MODULES WITH HOW-TO INSTRUCTIONS
Step-by-step how-to videos, instructions and examples for creating a website with dream client-attracting copy for every page of a standard website
DIGITAL COURSE WORKBOOK
A downloadable workbook filled with instructions and worksheets that support each module to help you stay on task and get your website done.
ON DEMAND SELF-STUDY ON ANY DEVICE
Once you're registered for the course, you get immediate access to all six modules. Connect to content via your computer, tablet and mobile device
UNLIMITED COURSE ACCESS
This course is yours to go through at your own pace and revisit as often as you like as your business grows and evolves.
FREE COURSE UPDATES
Any updates to the course content will automatically update for you too — no up-charge. Promise!
COPYWRITER IN YOUR POCKET
Even though this is a self-study course, don't feel you need to go it alone. Any time you want feedback on your copy or website, I'm here for you! Simply book a Copywriter In Your Pocket session. (Optional, not included in the price of this course)
"My website needed a facelift. I was looking for some direction to support me in building a website that reflected who I was, and would naturally attract clients who were a good fit. Let me say that I wouldn’t have asked for anything better than this! There were details covered that I had not even thought of, I felt supported through the modules, and everything was clear. It was a very pleasant online experience. I would recommend this to anyone who is looking to be involved in the process of having their website reflect who they are."
Manisha M.
Who's This Course Right For?
This course is right for you if...
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- you've just started your business and need a website
- you've outgrown your current website or it doesn't feel right anymore
- your current website doesn't attract clients you love
- you want great copy but hiring a copywriter is not in your budget
Your budget shouldn't dictate your dream!
Professional web copy averages $3,000-$5,000+. For many people, that's simply not an option.
I believe that, with the right guidance, YOU can write quality copy that attracts dream clients at a fraction of the cost of hiring a professional.
That's why I created this course!
A pretty website is just that — pretty
Copy gets you clients!
This course will help you find the right words so the right people find you
Every module includes bite-sized steps, activities and worksheets to help you know what to say, how to say it and where it belongs so you draw in, hold and connect with your dream clients.
(Oh...and the course also covers how to make your website pretty!)
As you move through the course, simply add your completed elements to your d-i-y website templates.
By the end of the course, you'll have created a website that both you and your prospects will love.
Working with a web-designer?
They can't create a great website without great copy.
Go to your web-designer with a clear vision and finished copy, saving them time and you money!
View a Sample Lesson here
"Carolin Rathbun’s course “How to Create a Website That Attracts Your Dream Clients” is simply amazing. I had no idea the power of intentional wording and placing of information on a website could make such a difference! Carolin brings a powerful yet peaceful presence and encouragement all through the course. She has created a masterpiece that many will benefit from! From her videos to the analogies she uses to the workbook pages – each piece is brilliant in itself and weaves together a masterpiece of work. Even though this is a self study course, I felt like she was there with me, encouraging me along the way! AND, she is actually available – definitely take her up on the offer for support!"
Aliza Bloom Robinson
alizabloomrobinson.com
Create a website you're proud to share!
"This course “How to Create a Website That Attracts Your Dream Clients” is a course you don’t want to miss out on. You will discover aspects of yourself that will help you to create a welcoming website that invites in those dream clients you desire.
I recommend this course to anyone who is looking to create a website. Carolin will guide you gently and honestly through the process of writing copy for your website."
Gail Cunningham
FAQ's
Are the modules dripped out (ie: one module per week) or can I see all modules at once?
Every module and activity in this course is unlocked and immediately available to you upon registration.
Work through the modules at your own pace and revisit the course anytime you up-level your work to ensure your message always aligns with your heart's vision.
How do I access the course?
The course is hosted on my website, CarolinRathbun.com. Once registered, simply follow the instructions in your welcome email to set up your own user name and password then sign in. You'll get immediate access to every module in the course.
Once your profile is set up, access the course anytime by using the Login link in the menu of my website.
You can access the course on your computer, tablet or mobile device.
Plus there's a downloadable digital workbook that you can work on without the need to be signed into the course.
How long will I have access to this course?
You have unlimited access to this course including any future upgrades to the course or materials. The course includes a downloadable, comprehensive workbook which contains all the worksheets for the entire course.
Does this course cover the technical aspects of building a website?
With so many different d-i-y website platforms out there, it would be impossible to offer technical assistance in a self-study course. However, most d-i-y platforms are user-friendly and include templates in which you can simply insert each component from this course as you complete it.
If you're working with a web-designer, they need your copy. As you go through each module of the course, give them the completed components and let them build your website for you.
"This course was very valuable and helped me move my website and knowledge of online marketing ahead by a quantum leap!
Carolin has broken things down to manageable steps. I highly recommend taking this course. Carolin will help you grasp what your perfect clients are looking for and show you how to build a business you love and express that through your website."
Carol Teal, Writer
inklinks.ca
You get...
.
Step-By-Step instructions for EVERY page of a standard website
6 robust modules FILLED with
How-To's — Do's & Don't's — Videos — Examples — Activities
Digital Workbook with detailed worksheets
to help you write copy that lets your dream clients see YOU as the expert they need!
Pro-Help At The Ready*
so you can get the help you need when you need it most
*optional add-on feature
.
Create a Website that Attracts YOUR Dream Clients
so you can be heartfully happy in business and life
ONLY $1,497 USD!
I want you to be heartfully happy with your purchase.
If after trying this program for seven days, you find it isn't helping you improve your current website or develop a new one, simply email me with an explanation of why it's not a fit for you and I’ll refund your payment in full.
Digital products will be delivered immediately to your course library which you can access with the Login link on this website. Please allow up to 20 minutes for the email with the sign-in instructions to arrive in your inbox.
