Your business started as a dream in your heart. Clarity Before Copy helps you embody the vision that lives deep inside. Then it helps you get crystal clear on your perfect dream client so every word you write supports the creation, growth and success of your heartfully happy business.
Whether you're just starting out or have been in business for years, this course will help you write copy that gets to the heart of your message because it's aligned with the heart of your business.
This is definitely NOT just another ideal client exercise!
Bonus:
Included in this course is a fill-in-the-blanks process thats takes key elements discovered throughout the course and combines them into an intriguing elevator pitch.
On-demand, self-study course
About The Course:
Clarity Before Copy is made up of 3 modules:
Module 1:
Get Clear on Your Dream
Your heart holds the vision for your business....and you're either working toward it or you're not.
When you have clear vision, you take clear aligned action.
This module helps you get crystal clear on how you want your business to look — and more importantly, FEEL — today and in the future.
Your business is part of you.
If you want to be heartfully happy in business and life, this step MUST come first because your happiness comes first.
This module includes:
In-depth questions to help you get out of your head and open your heart so you can connect with the vision of your dream business
Two methods to help you anchor the vision in your heart and reveal it to your conscious mind so you can bring it to life
11-minute guided visualization to help you live into your dream. Listen often to keep your heart's vision alive and clear
"I have completed courses similar to Clarity Before Copy, but I have to say that this one felt more guided and there was more ease with the exercises.
I was able to focus in on what was important in my business and vision. This course incorporated focus on the what and why parts of building the foundation of a business, but there was also a lot of heart and energy focus which I really enjoyed."
Manisha M.
Module 2:
Who exactly IS your Dream client?
If you want to wake up happy every day and excited to do your work, then you need clients who fit into and support your heart's vision.
But not just any clients...you want DREAM clients!
Before you write any copy for your website, sales pages, free offers...
Before you create a single social media post...
Before you design your business cards...
You MUST be clear on precisely who you want to draw into your business.
This module contains a 4-part Dream Client Clarity process including:
Market and Challenge Clarity:
The more you know about your target market, their challenges and how they relate to your work, the clearer your message will be.
Dream Client Clarity:
Your market is broad, your dream client is unique. Discover how to magnetize your message to attract your dream clients while repelling the nightmare ones.
Transformation Clarity:
Get clear on what your people are really buying from you.
Copy Clarity:
By the end of this module, you'll have a reference list from which you can create a variety of compelling content to attract people who match your dream client profile.
Bonus:
This module also includes a fill-in-the-blanks process that hones down all you've discovered about your dream client and combines it into an enticing elevator pitch!
Use it on your website, in your marketing materials, and as your intro on your next Zoom call!
"I just completed the Clarity Before Copy course — I have to admit, I took it with a bit of resistance (thinking I didn’t need to do this step again). I’m so grateful I did it!
The processes were brilliantly guided, and I came away with a renewed vision of why I do what I do and who I do it with.
The work in this course gave me a clear foundation for moving forward with the creation of my website (and other stand alone sales pages). Carolin brings a presence through the course — it’s like she’s standing there with you, encouraging you along the way.
I highly recommend investing in yourself and your business with this course."
Aliza Bloom Robinson
alizabloomrobinson.com
Module 3:
Before you write copy, know this...
Whether you're writing copy for your website, sales pages, free offers, ebooks, blog posts...well, EVERYTHING...there are two very important things to keep top of mind.
That's what this module is all about!
Plus, it includes quick tips to help ensure your copy always connects with your dream clients.
"Clarity before Copy was a great course. I had done something similar just prior and the steps engaged me and allowed me to become totally clear on my purpose. The questions and steps were not difficult and felt more like an easily guided path. Loved the guided visualization exercise at the end."
L. Ansted
GraphicAndOfficeConnection.com
Plus you get...
On Demand Self-Study course
Start the moment you register. Every module is available and waiting for you in your password-protected area on this website. Once registered, use the Login link to sign in and get started.
Access this course on your computer, tablet or mobile device.
Unlimited Access
Once you're enrolled in this course, you have unlimited access to all the content. Revisit the course as often as you like.
Free Course Updates
Any updates to the course content will automatically update for you too — no up-charge. Promise!
"If you’re going to invest time and energy writing or rewriting your website copy it’s very important to identify the customer you’re hoping to attract. This course is a quick and easy process to help you do that."
Elaine Jackson
jacksonyoga.ca
Clarity of Message comes from Clarity of Heart
FAQ's
Are the modules dripped out (ie: one module per week) or can I see all modules at once?
Every module and activity in this course is unlocked and immediately available to you upon registration.
Work through the modules at your own pace and revisit the course anytime you up-level your work to ensure your message always aligns with your heart's vision.
How do I access the course?
The course is hosted on my website, CarolinRathbun.com. Once registered, simply follow the instructions in your welcome email to set up your own user name and password then sign in. You'll get immediate access to every module in the course.
Once your profile is set up, access the course anytime by using the Login link in the menu of my website.
You can access the course on your computer, tablet or mobile device.
Plus there's a downloadable digital workbook that you can work on without the need to be signed into the course.
How long will I have access to this course?
You have unlimited access to this course including any future upgrades to the course or materials. The course includes a downloadable, comprehensive workbook which contains all the worksheets for the entire course.
Does this course cover the technical aspects of building a website?
With so many different d-i-y website platforms out there, it would be impossible to offer technical assistance in a self-study course. However, most d-i-y platforms are user-friendly and include templates in which you can simply insert each component from this course as you complete it.
If you're working with a web-designer, they need your copy. As you go through each module of the course, give them the completed components and let them build your website for you.
"I highly recommend Clarity Before Copy. It will save you time and open your mind to possibilities in regards to your business that you may not have considered. It will blow you away."
Gail Cunningham
Clarity Before Copy
Join Today!
Digital products will be delivered immediately to your course library which you can access with the Login link on this website.
Please allow up to 20 minutes for your email with the sign-in instructions to arrive in your inbox.
Due to the nature of digital data, no refunds will be offered for this course.
